MediaPost: Auto Industry Forecast to Spend $11B on Local Advertising in 2019

by Laurie Sullivan - MediaPost.com


Auto dealers, local dealer associations, and manufacturers will spend approximately $11.3 billion on local advertising nationally in 2019, BIA estimates. That’s 75% of the $15.1 billion spent by auto industry professionals.


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Research released Wednesday shows that marketers in the automotive industry -- which consists of dealers, local dealer associations, and manufacturers -- remain one of the highest-spending categories in TV advertising, but the amount this industry segment spends on digital advertising continues to grow steadily.


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